Most of us celebrate a "new" year by hashing up some false resolution to an "old" problem. So do most businesses.
Today 800 year old Boston radio station 96.9 announced it's out of business. Two years ago the station I grew up with, WBCN 104.1 in Boston, did the same. Those were unimaginable events to Boston market listeners.
Why? Because the business models that supported those stations well for 800 years are the medical equivalent of leeching the patient.
Why would I tolerate asinine commercials and blather when I can simply PAY to not hear anything but the primary reason for tuning in - to listen to the music I like? The new business model in this space is Satellite and Internet-based. Sirius or Pandora. Take your pick - listen to what you want, and for a fee - don't listen to the forced business model of days gone by (advertising interrupted).
Adapt or perish, peeps.
Why do sports talk radio shows continue to flourish while music shows flounder in traditional business models? Because it's the content, silly. We WANT to hear former jocks blather on about what's in the mind of Bill Belichick, so we'll tolerate commercials that support that activity. The "content" is the king - and we are willing to pay for it - with our time (advertising) or our money (to avoid advertising). It's all about what the buyer values.
If you don't offer your goods/services in the way the customer wants to consume it, someone else will. This is not a new concept, folks.
So do you think that just because you make big fancy boxes of cool electronics (servers, networks, storage, blah, blah blah) that people will ONLY buy that way? Of course not. You are already terrified that your buyer is going to consume things differently - by the drink, by the cloud - by (gasp) Amazon! And you are right.
So you will either adapt to the new realities, or you, like Ken Shelton and Charles Laquidara, will perish.
It's hard to change. I get it. But it's better to change and adapt with some semblance of control than to be forced into it, fighting an unwinnable battle.
Bad guys adapt better than good guys. Case in point: this weekend I was receiving an unusually high level of spam. I notified Dan the IT Man of ESG fame, who said this:
"Interesting spam technique-- the domain names (source servers, return address, and links) all matched so they appeared legit, in at least no red flags were raised. Usually once I look at the headers, one can spot inconsistencies in the source vs. return address and / or links. My thinking is they are legit (well, in a way – they appear to be to a scanner), and they likely just rent new server / IP space and buy new domain names as they get blocked. I guess the bad guys also see certain advantages in the cloud."
Wanna read the future? Follow the bad guys' lead.
Coincidentally, I took my wife to Broadway this weekend to see a few plays for Christmas. We saw Al Pacino and a star studded cast in Glengarry Glen Ross Friday night. Talk about a view into the wayback machine! Those were the days when salesmen were salesmen! Thankfully the internet came along and that way of life changed. Thankfully for us, the consumer, not so much for them, the scammers.
(SIDE NOTE: On Saturday we saw the Book of Mormon, which gets my personal highest ever recommendation, but be warned, it is enormously inappropriate on many, many levels. Fantastically inappropriate for kids, religious folk, old people, young people, ugly people, really most everyone. Spectacular.)
Thank you to everyone for your condolences regarding Abby the wonderdog. She was the best ever.