Marketing in Challenging Times - in Conversation with Jim O'Grady of HPE Financial Services  (Video)

Peters-OGrady-HPEAs we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

In this installment of the series, I talk with Jim O’Grady, who is Vice President, HPE Financial Services Global Asset Management. Jim takes us through the essence of HPE's huge commitment to try to offer its clients some financial relief as they navigate the operational impacts of the pandemic. Admittedly, this conversation has a bit more vendor-specificity to it than others in the series, but it certainly seemed worth shining a light on this as an example of efforts vendors are making toward the common goal of minimizing the economic damage of the novel coronavirus. Along the way, Jim also gives his thoughts on client intimacy, as well as a reminder that IT in general is indeed an "essential business" right now.      



Topics: Storage Marketing in Challenging Times