Due to the sheer number and variety of events that ESG attends on a yearly basis, we tend to pick up quickly on what works and what flops. There is always an interesting balance between visionary content versus technical depth. We also watch and listen for what’s marketing fluff and how far out front the vendors are from their customers. Some events tend to be geared to propeller heads and others to IT leaders, but the magic happens when the vendor knows the audience well, can map to today’s challenges, and lays down a breadcrumb trail that helps strengthen the relationship between IT and the business. It also never hurts when an attendee walks away with ways that they can advance their career.
Microsoft did an honorable job at Ignite this year. While the primary message was focused on business and IT transformation, there was a slew of technologies to explore. John McKnight, Nik Rouda, and I attended this year and produced a quick video that dips into a few highlights from the event.