Attendees walked away from Microsoft Ignite and Envision with plentiful ideas and possibilities. This year's event was rich in vision, innovation and business strategy, and aligns well with where businesses remain challenged with cloud, mobility, and security initiatives. Microsoft raised its game and the volume to the enterprise customer and did an admirable job shifting Microsoft to the top of minds of IT pros and business executives.
While Microsoft has made strides in the market, the company also needs to remain humble and empathize with its customers. For example, if a customer is on the latest version of Windows 10 and has strategically positioned apps in Azure while using Microsoft identity and conditional access, then they will have set themselves up with a strong security posture, but not all businesses have achieved this desired state. The onus is then on Microsoft to transform its go-to-market partners and system integrators to help create the market traction and execution success.
As technology vendors create 2018 plans, watch to see if and how they align with Microsoft as a leading indicator to spot where they see the market opportunity and how well Microsoft may be collaborating with them. Also stay tuned into ESG for more research and insights.