Next Generation Storage: Purchasing Preferences

MouseovercashHopefully you have been enjoying our series of blogs and videos over the last few weeks that serve as summaries of the key highlights from our Next Generation Storage Architectures research project and report (the full report is available on our website).

The final video installment here covers the landscape of storage purchasing approaches and preferences rather than a technology per se. Without stealing all the thunder of the video or report, suffice to say that the outlook remains most positive for the large brands and established players, as long as they continue to adapt and innovate (whether organically or via acquisition). Newer vendors can still gain traction as long as their value proposition is precise, differentiated and valuable. From the IT user perspective the biggest news is a decline in turf warfare between departments - which has to be good for all, and which will help control budgets and blood pressures!

And, in closing, a quick 'trailer'. The insights from this overall piece of (qualitative) research were crucial in our development of accurate lines of investigation for our next significant (quantitative) General Storage Trends research: The field work for that is literally closing up now, and we look forward to sharing our findings about the broad swathe of the storage market over the coming weeks and months.

Video Transcript

ESG's recent next generation storage architectures research used in depth qualitative interviews to find out what senior IT managers really think about the potential relevance and value of these five Nascent storage technologies. In this video, one of a series of seven summarizing our key research findings, I go beyond the technology approaches themselves to examine what we found out about attitudes to purchasing storage, how it is organized within organizations, and from whom those organizations prefer to buy.

As far as buying processes and preferences go, one word can be used to summarize each. "Collaboration" for the process, and "reputation" for the purchase.

For determining what storage users buy, we found a noticeable improvement in the tone from the last handful of years with much greater emphasis on internal cooperation and cross-functional outreach within organizations, as compared to the IT provisioning turf wars that had been more common. While not everything is smooth sailing, for instance integrated IT platforms can lead to confusion of ownership within IT. Nonetheless, the attitude today is generally one of finding practical and optimized solutions rather than of entrenchment and spoiling for a departmental fight.

Once the requirements are determined, our respondents exhibited a surprisingly broad and strong preference to buy from incumbent large brand name vendors whenever possible. This was definitely a comment on the inherent risks associated with using start-ups rather than of the new approaches they might represent. New tools and technologies were deemed acceptable if they were proffered by established vendors, whether or not those were traditional storage providers.

This was fascinating research to conduct. If you'd like to find out more, please see the other six videos in this series, or get the full ESG research report from our website.

ESG coverage of converged and hyperconverged technologies

Topics: Storage