Object storage faces an education challenge [with video]

storage_rackIn an era of exponential data growth, our research is revealing—not surprisingly—that a significant number of organizations have identified managing that data growth as a top concern. Included with this blog post is the sixth in a series of seven videos that talk about the key findings from ESG’s recently published research report, Next-generation Storage Architectures. I collaborated with my colleagues Terri McClure and Mark Peters on the research. In this segment, I talk about object storage.

Object storage looks to be primed for an increase in momentum thanks in large part to the technology’s ability to manage and protect data at massive scale. The road ahead, however, is not an easy one for object storage providers. Our research also indicated a significant and widespread level of confusion on the benefits of object storage technology. In a number of cases, participants confused object storage with file system storage.

When a respondent demonstrated a strong understanding of object storage technology and the resulting benefits, that respondent was often actively investigating or deploying an object storage solution. And in a large portion of the conversations, the benefits of object storage resonated well. It seems likely that with greater awareness, object storage will seen an increase in adoption.

So what other factors may lead to the growth of object storage? To learn more, take a three-minute break and watch my video:

Video Transcript:

Mark Peters: ESG's recent next generation storage architectures research used in depth qualitative interviews to find out what senior I.T. managers really think about the potential relevance and value of these five nascent storage technologies. In this video, one of a series of seven summarizing our key research findings, Scott Sinclair examines what we found out about attitudes to object storage.

Scott Sinclair: From our findings, object storage could be on the precipice of a boost in momentum. With storage growth identified as the most common challenge in these discussions, multiple respondents had begun formulating an object storage strategy to support their projected capacity scaling demands. However, despite what could be a rosy picture for object storage, our findings also suggest that there is still a high level of uncertainty and/or confusion around object technology. Despite the fact that nearly two thirds of our respondents support more than one petabyte of storage, less than half demonstrated a strong understanding of object technology. Individuals who understood the details and the potential benefits of object also exhibited an extremely high level of interest and were actively investigating object storage solutions. Greater awareness of object technology would result in a significant increase in technology adoption. From our investigation, a couple of emerging use cases could be the predominant drivers for object storage moving forward. While object storage has been historically tied to vertical applications such as medical imaging or oil and gas exploration, a couple of horizontally focused content storage use cases received the most mentions in our study, specifically on premises cloud storage and storage for big Data analytics. As a side note, an interesting driver identified for on premises cloud storage use case is that a number of respondents exhibited security concerns for public cloud storage. These concerns led their organization to investigate on premises solutions, and often those solutions were object. The bigger truth for object storage suggests that there's a significant opportunity for the technology in the coming corners. However, it is likely that greater education will be required for object players to take advantage.

Mark Peters: If you'd like to find out more, please see the other six videos in this series, or get the full ESG research report from our website.

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Topics: Storage