Oracle OpenWorld: Cloudy with a Chance of Social

Here in San Francisco, where Oracle OpenWorld has been going on all week, there is unseasonably warm weather. Maybe it’s global warming or the effect of 50,000 extra people descending on the city. In any event, it’s been hot and sunny outside. Inside the convention halls, however, it’s been quite cloudy. Everywhere you go it’s all about cloud computing. That’s not surprising given Oracle’s movement of all of its Fusion applications to a SaaS environment. These applications include CRM, ERP, HCM, and pretty much any other three letter acronym application you can think of. It’s a huge movement of big enterprise applications and incredible validation of the cloud model.

Not only will all of the Oracle enterprise applications be available in the cloud but so will the platform it’s based on. As Larry Ellison pointed out, Oracle builds its applications on its own Fusion middleware stack. It’s encouraging when a vendor eats its own cooking. It provides a feeling of confidence in that infrastructure and a sense that their developers understand the problems of their customers’ developers. For many IT developers, having an Oracle database and J2EE VM in the cloud means that they can now move their internal applications into the cloud. This gives those developers an important choice when deploying their own applications.

Besides the constant cloud talk there is also the distant sound of social. Clearly, the introduction of all types of Social Enterprise technology and products is meant to be a big part of the Oracle environment going forward. Though you didn’t hear the name Oracle Social Network all that much, its presence was felt. Social collaboration was talked about as the connective tissue between all Fusion applications. Social media was front and center as well. The Social Relationship Management (SRM) concept promises a controlled pipeline of information between customers and companies using social networking and social media as a communication channel. Lots of vendors are doing something like this. What is interesting is how comprehensive Oracle’s vision is for social networking and media. The vision includes real-time analytics, customer service via multiple social channels, internal collaboration, and more, combining to create a 360 degree interaction with a customer.

Oracle has a comprehensive strategy for cloud and social enterprise. It’s big, very big. This is not consumer or SMB software but that’s not Oracle’s trade. For the large or mid-sized enterprise, Oracle is providing all the tools they need to take advantage of these important trends in IT and business. That’s a very sunny outlook for IT.

Topics: Enterprise Mobility Cloud Services & Orchestration