Splunk Show Shows Spunk (Includes Video)

Check out my "man on the street" video from the event, and read my additional takeaways below. 

With 3,500 attendees, Splunk.conf is now a serious event drawing a diverse audience of stakeholders in the company and its products. A number of trends were called out as key directions including:

  • Mobile-first
  • Cloud automation
  • Continuous app delivery
  • Analytics-driven security
  • IoT - here defined as “industrial data”

Across all of these areas, Splunk has emphasized an approach that can be summed up as, “Start asking questions, and iterate your way to the answer.” The company wants to help move from rigid data platforms (“Please don’t schematize it!”) to a more flexible, open, on-demand interactive platform with data collected from numerous diverse sources.

Priorities for Splunk were outlined along the follow areas for investment:

  • Analytics for everyone - wanting to welcome the casual business users and address their needs, and not be seen as just for IT log files analysis anymore.
  • Reducing TCO - looking to find ways to make it easier and cheaper to manage all of their customers’ data, independent of source or operation.
  • Splunk anywhere - bringing value that is consumable in the cloud, on-premises, through an MSP, in general going where the data is.
  • Solutions - rising above being purely a data management tool and now exploring the building of enterprise security and other apps on the platform.
  • Splunk App Dev - offering 100s of app templates in scripting or search languages, with SDKs, APIs, and a developer platform support team to help.

Apparently, there is a now famous term at Splunk to help customers get beyond the “glass of pain,” an entertaining spin on the “pane of glass” concept that so many other management tools emphasize. Supporting each of the trends and objectives above were numerous updates to existing products, including Splunk Enterprise, Cloud, and Hunk (for big data and Hadoop environments). In addition, a new mobile intelligence product "Mint" was announced. Way more new features and functions than we can cover in a single blog post, but it all adds up to a significant expansion of the company's purview and impact.

For more details please reach out directly to me.

Video Transcript

Hi, this is Nik Rouda from ESG, from SPLUNK.Conf 2014 here in Las Vegas. We're at the MGM Grand. Lot of energy today. There was a big keynote this morning. Godfrey Sullivan came out and shared some of his vision for where the company is going. 

It's changing a lot. If you think of Splunk as just a log management company, you're missing a lot of the tricks, and they would like to show their user community where it's going. A big part of that is analytics everywhere. The theme of your data adventure gets into mind the excitement they're trying to bring beyond just the IT department. Really connecting up with different business users and showing different value out of these technologies. 

There are some new features that are going to help with this. One example, being instant pivot; another, the ability to do pre-built dashboards, so power users can take something and just lightly modify it for their environment. We also see a move towards the cloud. Splunk wants to actively engage their users doing on-premises and cloud environments together. They've done a 33% price cut on their cloud environment, certainly making it more attractive for people with an emphasis on total cost of ownership, not just seamless manageability. 

But the cloud theme is really important, being able to do analytics where the data is is something we see as increasingly common requirement. At the same time they're moving more into the mobile space. They have a new product called Mint, which is mobile intelligence, and trying to collect all the information from those devices. 

Basically they want to move beyond just looking at the IT operations, getting closer into security, and closer into business uses. Those values can come from a number of directions, but really being able to leverage the whole portfolio together is a key theme of what's going on here today. 

 

Topics: Internet of Things Data Platforms, Analytics, & AI Cloud Services & Orchestration