Mobility strategies are riddled with challenges as companies look to balance the end user experience with a productive environment. ESG research casts some light on the challenges businesses are facing and provides a perspective on potential opportunities to align with the top goals of decision makers and security teams.
This video blog explores the barriers that organizations face in becoming a mobile-first business:
Announcer: The following is an ESG video blog.
Mark: Hi everyone, Mark Bowker here, Senior Analyst with Enterprise Strategy Group. Looking an awful lot at Enterprise mobility lately, but I often get the question, "So what's the issue? Why isn't everybody doing it? What's stopping organizations from being able to provide workers with tools they need to be more productive in a secure environment? And also giving them this enhanced user experience?"
The fact is, across the board, organizations are seeing a number of barriers to prevent them, really, from becoming this mobile first enterprise.
We recently did some research and it shows that about half of all IT professionals stated that security of endpoints was one of their greatest challenges.
Forty-seven percent answered that threat detection was their greatest challenge.
Furthermore, 34% of those surveyed indicated that network limitations, unified communication collaboration, and corporate file access were among the greatest challenges.
I don't want to say, "Last but not least," but probably the most important one really, is 30% saying that it's the complexity of technology.
Just click through them for a second.
Security endpoints, super important whether it's a managed device they put software on and they can manage that device top to bottom and set policy. Or an unmanaged device and maybe looking at it from application perspective.
Network limitations, is it connected? Is it reliable? Does it have the bandwidth?
Corporate file access, they want that same consumer-like experience. They may be getting to share documents, customer information, even images in some cases.
Unified communication, I think is a huge driver. People want to communicate more effectively, have more productive team meetings, collaborate in these tools that really adapt to the way they're working from a mobile work-style perspective.
And I mentioned it before, a complexity of technology. There's really a surplus of technology out there that's creating a lot of uncertainty, really, among these IT decision makers.
If your products and solutions align with these challenges, you aren't out there trying to create a problem then trying to solve it. Here it's just a matter, demonstrate your strengths in these areas. Maybe link them to case studies. Use demos; they work really well. And really map them back to these top five priorities.
If I look at it from another perspective, if they don't match perfectly to these challenges, then you just got to look at, "Okay can I make sure that they're aligned so I might want to be able to pull in a security angle, pull in the unified communication angle and make sure it maps these pain points?" Because, this is what's truly on that CIO's whiteboard that they're working aggressively towards.
So keep tuned. Thanks for checking in on this one. We'll keep on looking at what these challenges are and how people are addressing them, and really, some of the biggest advocates of how to address these challenges as well.
Thank you very much.