Did you know: 71% of technology decision makers use research-based thought leadership materials to vet a company’s capabilities?
I actually used to be one of those decision makers before recently joining ESG as a senior analyst, but before I get ahead of myself, let me step back and introduce myself.
When I look back, it seems like everything I have done in my career has led up to this moment. I have spent the past 25 years in the tech industry developing go-to-market strategies, identifying new routes to market, and creating and expanding partner ecosystems (three things we do in spades for our clients here at ESG).