A newly released ESG Brief gives insights into how IT professionals are feeling about in-person conferences and other events that have been such a lynchpin of their (and their vendors') marketing, educational, and entertainment calendars for decades...and which have essentially all been replaced by online events since the onset of the COVID-19 pandemic. You can read the ESG Brief here. The ambivalence of the results was perhaps predictable. While it took a while for us to all settle into the "new normal" it has also made us both long for and question the "old normal." There is value in each. It will be interesting to see how things shake out as COVID—at least as a pandemic—"passes" and we all (vendors, end-users, and commentators) have a genuine choice.