The way we interact with content is changing; however, the systems that contain the data are also evolving. Historically, the approach to connecting with businesses was through a website and web pages, often from a laptop. Now, the interaction is much more dynamic. But interaction with web content is only part of the story. Businesses connecting with their customers often require multiple ways of engagement. This can be through a web page, but also through mobile, tablets, watches, and other IoT devices such as beacons. Obviously, the shift of data distribution has evolved and the delivery of content also needs to evolve.