The day has finally arrived. Today, Snowflake will IPO under the ticker SNOW. Many knew this was coming, even before Frank Slootman was brought in as CEO. But I don’t think it was expected to have as much fanfare as we’re seeing. Buffet (Berkshire Hathaway) is on board. Benioff (Salesforce) is on board. It’s being called the hottest tech IPO of the year. So, what’s the draw? Is it the differentiable technology? Not really. The number of customers? Nope. Customer growth? Impressive, but no. What about the total market size? Getting there. What about the value propositions it offers customers? Well yes, but I would argue there are several competitors that offer similar value propositions. So, what is it? The opportunity. The opportunity is simply massive.