Data integration is hard. Over the years, of all the technologies and processes that are part of an organization’s analytics stack/lifecycle, data integration continuously has been cited as a challenge. In fact, according to recent ESG research, more than 1 in 3 (36%) organizations say data integration is one of their top challenges with data analytics processes and technologies. The data silo problem is very real, but it’s about so much more than having data in a bunch of locations and needing to consolidate. It’s becoming more about the need to merge data of different types and change rates; the need to leverage metadata to understand where the data came from, who owns it, and how it’s relevant to the business; the need to properly govern data as more folks ask for access; and the need to ensure trust in data because if there isn’t trust in the data, how can you trust the outcomes derived from it?