I was at Google Next last week in San Francisco and had the opportunity to attend a few sessions and meet with industry friends and some interesting companies. The event was packed like a major airport in a storm on the day before Thanksgiving!
It was very clear that more than ever, Google has its sights on the enterprise market. It could be seen from many different perspectives, with its many offerings like the Chromebook enterprise product lines from multiple vendors, to sessions focused on AI in the Google cloud, cloud security, and many other topics.
This video series has already featured a discussion with Christophe Bertrand talking generally about the data protection market. In this video, part of ESG's 360 Video Series, Christophe focuses specifically on explaining the key points about one of the most significant contemporary DP issues - that is, the recently implemented European GDPR (or General Data Protection Regulation). He covers how it intersects with the topic of compliance, how its impact is essentially often global, and how it poses many questions in terms of execution and rigidity. He closes by speculating on the likely imminent increase in the number of Data Protection Officer roles - and explains why they would be needed.
Earlier this week Rubrik announced the launch of a new addition to the Polaris SaaS platform: Polaris Radar. This new application focuses on the mitigation of data security incidents with ransomware squarely in its sights.
In our 2018 IT Spending Intentions Survey, ESG identified that ransomware is on the rise and represents a concern for both business and IT leaders. Ransomware has become very pervasive and the majority of firms ESG surveyed reported experiencing ransomware last year, generating a high level of concern, with 81% of organizations reporting to be either concerned or highly concerned about ransomware.
This conversation with Christophe Bertrand, part of ESG's 360 Video Series, is a reminder of the importance of data protection (DP) - especially the recovery element rather than 'just' the backup element. This may seem obvious; however, Christophe reminds us that the importance of DP is not to be measured so much as a only a necessary basic cost of doing business, BUT that - when optimized - it can actually return genuine value to the business. So, while the technologies and processes of DP's mechanics continue to improve, it is the resulting data-ROI opportunities of DP that should really be driving the business discussions and decisions in this area.
Edwin Yuen, on Jun 22, 2018
I recently went to Actifio Data Driven 2018, Actifio's global user conference held at the Fontainebleau Miami Beach. At Data Driven, Actifio's customers and partners showcased how and why they use Actifio solutions. I had a number of key takeaways from the conference.
Actifio clearly understands the value and importance of data. This was not just another data protection company adopting the term "Data Management" to frame themselves as more than just backup and recovery. Data Driven 2018 demonstrated that Actifio understands that the value comes from how customers use the data, not just that the data is made available. In session after session and customer meeting after customer meeting, I saw how customers and partners discussed the uses of the data made available by Actifio. I was impressed by the real-world benefits that were highlighted by everyone.
Christophe Bertrand, on Jun 20, 2018
Salesforce has become pervasive as the cloud-based CRM solution of choice in many enterprises, yet its backup, restoration, archiving, and management of data in general can be complex and expensive. We recently met with a very interesting player in this space: Odaseva. The company offers a Salesforce-only third-party solution that builds on the Salesforce APIs to deliver more predictable and robust SLAs for data-management-as-a-service, including some new capabilities focused on meeting the GDPR challenges.
Rubrik delivers a platform to manage and protect data in the cloud, at the edge, and on-premises. Providing a unified user experience for data protection stemming from multiple sources for the enterprise space with an API-first strategy, the company recently released version 4.2 of its Alta management platform, adding key capabilities to further its ability to support hybrid cloud environments.
Check out this new video interview I did with Dave Littman from TruthinIT. This week, Dave and I discussed data protection and GDPR. Every week, we will cover a new topic on the Data Protection Channel of ThruthinIT.