Since I started covering the online file sharing (OFS) market, the big question I get from end-users and vendors alike is "What happens if AWS enters the market?” Of course, they also ask about Google and Microsoft – these are the big three and obvious vendors to ask about, given their infrastructure, cloud offerings, and the incredible price points they can offer thanks to economies of (massive) scale. But the Google and Microsoft online file sharing solutions are already known entities, and AWS (until now) is not. That all changed on July 10th with the introduction of Zocalo, the AWS secure storage and sharing solution.
For the past couple of years, AWS has been increasingly moving up the IT solutions stack – starting way back in 2006 with its first IaaS offerings and fast forward to 2013 and AWS has a pretty broad suite of offerings from compute to networking to application services, databases, and cloud services management – even virtual desktop offerings. Zocalo is a natural extension of AWS’s portfolio – it complements WorkSpaces and positions AWS to be a key IT supplier for next-generation IT (read more about WorkSpaces from my colleague Mark Bowker here).