I’m honored to be a part of the Enterprise Strategy Group (ESG) as lead analyst for observability, IT operations, and sustainability in IT. Previously, I was publisher and VP of market insights for infrastructure at ESG’s parent organization, TechTarget. In that role, I worked with hundreds of IT vendors’ leadership teams helping them leverage original market insights to improve their go-to-market results. Throughout that time, one consistent observation I had was that the content and insights that came from Enterprise Strategy Group were both more insightful and higher performing than content that came from other analyst groups -- big ones you’ve heard of -- because ESG always brought “the bigger truth” to light. And that truth was being illuminated by industry heavyweights -- people like Jon Oltsik and Adam Demattia -- who are amongst the smartest and most effective people I’ve ever worked with in their respective domains.