NetApp's Insight- ESG's Take on a Full Event  (Video)

NetApp's annual Insight event wrapped recently. Right off the bat, I must record that I thought this was a lesson to many other vendors about how best to run a digital event. It was fast-paced, enjoyable and easy to watch. And that matters; the best content in the world is wasted if a vendor has poor and/or boring presentations...NetApp did a stellar job of embracing the new medium. Luckily, the content also did not disappoint. In the video below, Scott Sinclair and I discuss some of our key takeaways.

Topics: Storage Cloud Services & Orchestration

Dell Tech World - an ESG Conversation (Video)

It bears repeating that events like Dell Technologies World cover way too much ground to ever cover everything in a brief post. So we won't try! Instead, my ESG colleagues and myself are talking the "bite-sized-chunks" approach, dipping into various topics in reports, blogs, and videos as appropriate. One of the biggest announcements at this year's digital event ("big" as in likely impact rather than elapsed time on the virtual "stage") was Apex - Dell's as-a-service umbrella commitment - and we've already chatted about that in another single-topic video. 

Topics: Storage Channel Data Protection Networking

The Apex of Announcements at Dell Technologies World  (Video)

Like every other tech vendor, Dell's annual mega-event transitioned from a massive conference center to a massive digital extravaganza. We'll cover it in multiple manners and media over the coming days and weeks....after all Dell has heft in IT and there's a lot to comment upon. 

Topics: Storage Enterprise Mobility

IBM Storage Goes Cloud-native: Innovating for the Needs of Containers and Application Modernization

This should be obvious by now, but container-based apps are different from traditional applications. Yet too many IT vendors still treat container-based application environments with the same expectations and the same infrastructure design.

Topics: Storage

Containers: Storage to the Rescue

I work in a data company. I’ve watched the container market evolve very similarly to the hypervisor market—a lot of experimentation at first, and eventually an exploding, massive commercial market.

Containers (namely Kubernetes) are still in the early phase, but we know that the experimentation phase has occurred much faster than it did with hypervisors. We also know who is going to win—Kubernetes. And, most importantly, we know that the leap from science project to production is happening now—again, much faster than VMware’s takeoff.

Topics: Storage

VMworld 2020: What's Next for VMware Heros? (Video)

For the last decade, IT pros have mapped their career paths to server virtualization and have truly become heroes inside their organization. Now, they have the opportunity to accelerate their careers with containers as they map closer to modern application development. Tune in as Scott Sinclair and I share our observations on VMworld 2020 and what the future holds for IT professionals.

Topics: Storage IT Infrastructure Enterprise Mobility

Bye Old IBM…Hello New Bisected IBM

IBM’s announcement last week that it is to split into two companies by spinning off a big chunk of itself leads with a compellingly bold statement, saying it is “…to accelerate hybrid cloud growth strategy and execute spin-off market-leading managed infrastructure services unit.” By the way, when I say “big chunk,” I actually mean a relatively small percentage (just under 25% of current revenues)…but anything at IBM-scale is big compared to most businesses; the NewCo has a current revenue run-rate of $19BN, a backlog of $60BN and does business with 75% of the Fortune 100. Not bad, eh!?

Topics: Storage Cloud Services & Orchestration

The Big Memory Movement – Conversation with Charles Fan of MemVerge (Video)

Application modernization efforts are pushing traditional infrastructure to its limits in an era where businesses across nearly every industry depend upon data and applications to not only continue operations, but to also create new opportunities. High performance improves customer experience, accelerates business operations, and can deliver superior business results. Technology is no longer simply a passenger for business operations, it is the now the engine and often the driver as well.

Topics: Storage

Oracle’s New Observability and Management Platform Is Well Worth Looking At

As with many Oracle product names, one of its latest monikers – Oracle Cloud Observability and Management Platform – doesn’t exactly get one’s IT juices flowing…but it should. For all the talk of "cool" modern apps, DevOps, highly distributed and sophisticated infrastructure solutions and ubiquitous AI/ML, the fact of the matter is that –for all these things– users still need to know what’s going on in these increasingly complex ecosystems. It’s like crossing a road: it doesn’t matter whether the vehicles are horse-drawn, pedal-, gas-, or electric-powered, you still need to look both ways before deciding when to step off the curb (or “kerb”…but more on that later).

Topics: Storage

Marketing in Challenging Times - In Conversation with Molly Presley of Qumulo (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage Marketing in Challenging Times