Pure Accelerate 2019: Blowing Out the Candles, but Lighting New Fires

Pure Storage turns 10 this year. It celebrated getting all grown up by moving its user Accelerate conference into a more regular venue than prior versions...although choosing a convention center that just happens to be in Dell’s backyard was no doubt deliberate!

Topics: Storage

Pure Accelerate: Building the Modern Data Experience on a Foundation of Flash

This week Pure // Accelerate came to my hometown of Austin, Tx. And for three days, the city was orange; filled with a customer base that is both passionate and enthusiastic.

Topics: Storage

VMworld 2019 – Reaching Out to an Ever-expanding Choir

VMworld was big – but that’s not really news. It has been big for a while – both from an event perspective, but also from a market impact perspective; after all, VMware is the chosen basis for many applications and users. But this year, the “choir” grew; this was partly the obvious growth of those paying attention, including the newly intended-to-be-acquired Pivotal and Carbon Black…but it was also because of a more cohesive and inclusive message. To use terms that VMware would approve of, the company used its virtually eponymous mega-gathering to ‘make its mark’ in the ‘age of any’ by running even-more-keenly towards a multi-cloud world. Heterogeneity was everywhere…as long as that heterogeneity runs on VMware, of course! Conversations about - and proposals for - hybrid-, multi- and even edge- cloud, were both well-constructed and explained…but also at times served to prudently obfuscate the fact that VMware sees itself as the [benevolent?] spider at the center of this expanding IT web.   

Topics: Storage VMworld

VMworld 2019: Building the IT Hero for the Digital Era

The theme of this year’s VMworld is “Make you Mark.” The kickoff keynote delivered a familiar narrative placing the IT leader in the place of a hero, a cross between “Morpheus and Hermione,” gifted with powers to change the world.

Topics: Storage VMworld

The Need for Speed: Amazon buys E8

The Israeli tech news site, Globes, reported today that Amazon is acquiring the NVMe flash storage start-up, E8. The report mentions the deal is estimated to be between $50 and $60 million. However, the article also notes that other sources estimate the deal might have been for less.  

So, why is Amazon buying E8?

At this time, I have not seen an official statement from Amazon. I speculate, however, that this is a technology, rather than a business, acquisition, something that offers high performance NVMe storage that fits Amazon’s hyperscale architecture. E8’s technology may be delivered as an ultra-fast storage tier. Or Amazon may use the technology in future versions of Outposts. Either presents a fascinating opportunity for Amazon and its customers.  

Topics: Storage

HPE Fully Embracing Storage Again (Video)

One of the pleasures of my job is speaking at events, some vendor-internal and some public. I say to speak ‘at’ but the formal presenting is really just the job aspect…much of the pleasure comes from the speaking with that naturally accompanies these engagements.

One example was when I addressed HPE’s Americas Storage Sales Kick Off in [mainly cloudy!] Orlando back in January. It was interesting because, frankly, for some time now, ‘storage’ would not be the first choice in a game of word association after HPE is uttered. At least not for anyone who was not in attendance in Orlando! Yes, there’s been progress and of course there are highlights; moreover, HPE is a huge machine so its revenue in all areas is pretty significant. But there has been little really new with which to grab the spotlight for storage – 3PAR and Nimble are established standards, and even HPE’s magnificent InfoSight analytics tool is delivering more genuine value than innovative excitement these days.

Topics: Storage

Google to Acquire Elastifile, Adding an Essential Piece for GCP

Today, Google Cloud announced that it has entered into a definitive agreement to acquire Elastifile. For those of you who are not familiar the emerging storage firm or why Google might want to acquire the company, let me help break it down.

Topics: Storage

HPE Rediscovers Itself at Discover 2019 (includes video)

That title might sound odd…although to those that have watched HPE closely for the last few years (and back into its HP version), the meaning is probably clear.

My colleagues Scott Sinclair and Bob Laliberte have written insightful summaries and analyses in their blogs about the event. Here are the links to Bob and Scott's blog. There’s no point me reiterating what they have already covered thoroughly. Scott and Bob and I also put together this ESG On Location Video from the event with some additional thoughts.

Topics: Storage

HPE Discover 2019: Innovation Is Back

The technology industry moves at a blistering pace. New shining stars of innovation emerge constantly. And leaders that once dominated the market landscape can quickly get pushed to the wayside.

If HPE Discover 2019 showed me anything, it is that HPE will not be pushed around or aside. The company that has long claimed to be built on innovation has found its footing. HPE Discover 2019 was HPE’s message to the IT industry that the innovation has never stopped.

Topics: Storage

Lenovo Accelerate: Taming the Next IT Frontier, the Edge

Digital transformation takes many forms. Nearly every company wants to maximize the value of its data, but each has specific goals in mind. When IT vendors discuss transformation, however, their story often sounds the same: “Build from the data center out.”

While that approach is valuable, for a variety of industries, the Internet of Things (IoT) and the edge are the real keys to maximizing an organization’s digital future. IoT can no longer be ignored. According to recent ESG research, 36% of IT organizations indicated that they have IoT initiatives already underway.

Topics: Storage