Marketing in Challenging Times - in Conversation with Jim O'Grady of HPE Financial Services  (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage Marketing in Challenging Times

Marketing in Challenging Times - In Conversation with Eric Herzog of IBM  (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage Marketing in Challenging Times

Dell EMC PowerStore: A New Beginning

The much-anticipated Dell EMC PowerStore was announced yesterday, the heir apparent to both the Dell EMC Unity and the SC technology portfolios.

At first glance, PowerStore delivers on all the expectations nearly anyone might have for a next generation mid-range storage array. You name it, it has it, including end-to-end NVMe, support for block and file storage, ability to scale up and/or out, a host of enterprise storage features, and a 4:1 data reduction ratio guarantee.

Topics: Storage

Red Hat Goes Virtual and Opens the Cloud

With the face-to-face interaction still on hold, Red Hat held its virtual experience event. All in all, I was impressed with the execution. There was a technical hiccup here and there, but even live events don’t always go 100% as planned.

Topics: Storage COVID-19 Tech Effect

Marketing in Challenging Times - in Conversation with Anthony Clarke of VMware (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage COVID-19 Tech Effect Marketing in Challenging Times

Marketing in Challenging Times - in Conversation with Pat Osborne of HPE (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage COVID-19 Tech Effect Marketing in Challenging Times

IBM Grows Storage Business by Double Digits

In a time where nearly every business is searching for some good news, IBM’s storage systems business impresses with strong growth. In IBM’s recent earnings announcement this week, the company reports that its enterprise storage systems revenue grew by 18%, for the second consecutive quarter of growth for IBM Storage.

This high growth rate is on par with some of IBM’s other high growth businesses such as its cloud business, up 19%, and Red Hat, which also grew 18%.

Topics: Storage

Marketing in Challenging Times - in Conversation with Chris Cummings of Datera (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

But that business-continuation demands some very different approaches and thinking; therefore, whenever possible over the coming weeks I'll be asking executives from IT vendors and partners to discuss their thoughts around the marketing changes, challenges, and - yes - also the opportunities that this pandemic is creating. I've called this series "Marketing in Challenging Times" - that's not to skirt around the issue of COVID-19, but to acknowledge the fact that the "challenging times" are likely to extend well beyond the point at which the pandemic is controlled, contained, or beaten...and also of course perhaps some of the lessons-learned and silver-linings-discovered will continue as well. Everyone brings their own perspectives to these conversations; as a minimum we hope they are cathartic, and at best they might provide a new idea or inspiration.

Topics: Storage COVID-19 Tech Effect Marketing in Challenging Times

Gauging Covid-19’s Long-term Impact on the Data Center

In Nassim Talib’s book, The Black Swan, he focuses on the extreme impact of rare outlier events. I highly recommend adding it to your quarantine reading list. The key takeaway is that you can’t predict these events, so don’t try. Instead, prioritize creating robustness, whether in your life or in your business, so that you are prepared. It is not an if; it’s a when. 

Topics: Storage COVID-19 Tech Effect

Marketing in Challenging Times - in Conversation with Jodey Hogeland of Dell (Video)

As we all work through the various impacts of the novel coronavirus – from the depressing and the serious to the merely inconvenient – it's vital that as much industry and business as is safe and possible continues. When thousands are dying, it can seem trite to even consider this, but it is not only important in terms of us having a vibrant post-virus world; IT is an important contributor to sustaining our lives and communications today, and also a vital element to finding ways to overcome the virus.

Topics: Storage COVID-19 Tech Effect Marketing in Challenging Times