Today, at EMC World 2015, EMC announced a significant number of new offerings and updates; starting from their core technologies (storage) and then quite literally wrapping it with a layer of “Data Protection Everywhere.”
With that in mind, here are the Data Protection announcements (click here for EMC press release), with the first being that the Data Domain family of deduplicated “Protection Storage” platforms continues to get both bigger/faster and smaller.
Both of these announcements align with ESG’s Data Protection Appliances research, check out:
- ESG research report on the the Shift towards Data Protection Appliances
- Last week’s video blog on Usage Trends of Deduplication Appliances
In both analyses, ESG found that a majority of environments are using deduplicated storage solutions, with those that use them increasing that usage over the next two years. With business units driving IT to find ways to increase the agility of protection while reducing costs, deduplicated protection storage continues to make sense – and innovations by EMC are part of that continued momentum. Of course, EMC’s data protection story is much bigger than just its deduplication storage, and other aspects of the EMC “data protection everywhere” story also made announcements this week, particularly related to enhancing EMC’s offerings for data protection solutions for the cloud:
These innovations around better usage of cloud services as part of one’s data protection strategy also aligns with ESG research:
- Check out my blog post on the Hunger Games of SaaS Backup
- According to ESG’s 2015 IT Spending Intentions, Backups/Archives and BC/DR are two of the top three usage scenarios for IaaS, while SaaS adoption continues to gain momentum around file services, collaboration, and CRM. Without SaaS-backup capabilities, those migrations will reduce organizations’ data protection options.
- According to ESG’s DPA research, 88% of those respondents believe cloud-extensibility to be at least “Important” (or Very Important or Critical) as part of their data protection strategy moving forward.
Last but not least, EMC also continues to innovate on its “backup-less backups":
ProtectPoint support for VMAX3 enabling up to 20X data protection speeds directly from primary production storage to secondary Data Domain protection storage without going through a backup application like Networker, Avamar, or any other backup app. Instead, the data goes direct, while still being managed through the EMC data protection framework.
Check out my previous blogs on EMC ProtectPoint:
- EMC announces another step towards backup-less backups (ProtectPoint)
- Workload-enabled Data Protection is the future … and that is a good thing
I may add more color on these announcements as the products come to market, but what I believe to be most notable is the breadth of data protection innovations (including acquisitions) that should not only benefit EMC customers and prospects, but also drive forward-looking conversations to the data protection market overall as awareness and consideration of these new capacities and capabilities creates new conversations for IT decision makers everywhere.