There is no shortage of shiny new mobility devices and applications, but filtering through how these innovations improve security, productivity and collaboration in the workforce is a major challenge for IT business leaders. We also have a very powerful, but difficult dynamic to solve as business applications and data coexist with personal apps and data on both COPE (corporate owned personally enabled) and BYOD (bring your own device) endpoint devices.
CIOs have a tough challenge ahead as the democratization of IT sets in and the mobile workforce continues to strengthen. The race is on to lower IT costs, improve end user experience and secure the devices that run the business.
Woman: The following is an ESG360 video.
John: I'm here today with Mark Bowker, Senior Analyst covering Enterprise Mobility at ESG. Welcome Mark.
Mark: How's it going, John?
John: Very well, thanks. So we're going to talk today about some of your research coverage areas and thoughts for 2016. But before we get to that, why don't you share a little bit about ESG's enterprise mobility coverage?
Mark: So it's all looking at enterprise mobility from the perspective of business to employee. And that's important to remember. There's a lot of cool stuff happening out there from business to consumer, but we're really looking at it from business to employee, how are you taking traditional applications, and even new applications, moving them into the hands of employees across different devices? And we're looking at things all we can imagine, mobile device management, mobile application management, enterprise mobility, file sync and share with Terri McClure, even infrastructure stuff with the ESG infrastructure team as well.
John: So this is really the intersection of what the employee needs to be productive and lines are blurring there between home devices and work devices, as well as what the business needs from what the desired outcome is from a productivity perspective or collaboration perspective and then also what IT needs do to support all those initiatives.
Mark: No question. The fascinating part about all this is it's really changing behavior. Remember the first day I walked in with my iPhone and I said, "You know, the device is cool. It's a pane of glass that you're looking at but at the end of the day, it's about those different apps in there". And those apps really just change your behavior. Sure, it's happened on the consumer side a little bit, but we're seeing the same way at work where people are using it to do things that they traditionally would have done maybe inside of Excel or PowerPoint. Suddenly, they're using these new apps, Trello or Feedly or any of these other ones and using their phone to do so. So it's really changing behavior, which is the interesting part.
John: Fascinating. So, what main trends will you be looking out for in 2016?
Mark: So there's a few. Obviously, we'll be looking at all the technologies that we said, but this year, I'll tell you that one of the bigger things is Windows 10. I think Windows 10 is, everybody's got it, it's everywhere. And we've already seen, with this research we've done, about 30% of people have already done some type of upgrade, and that's a significant upgrade, I mean more than 25% of their environment and 30 more percent plan to do an upgrade within the next six months.
So that's something we'll definitely be watching as to understanding what the impact is. We drill down a little bit further. You also look, a third of those people said that the fact that they can manage it better as part of their mobility strategy is one of their top drivers as well. So Windows 10 is going to be right at the top of the list with those other pieces as well.
John: Certainly the run any application, any device, is going to make it a lot easier for IT departments to provide some of those Windows-based applications on multiple devices.
Mark: So we've stacked up our devices. I carry around three or four, you carry around two.
John: Yes, you do.
Mark: Yeah. It's not going to stop. I've never worn a watch before. I think I'm going to get a watch. That's not going to stop and you're going to see that from that business-to-employee perspective. So, even things, John, I know we've been talking to VDI for a while. That's not dead. It's not year of VDI either, but it's not dead. So we'll still watch technologies like that. We'll watch how they snap onto maybe hyper converged infrastructure with ESG infrastructure team. So, we'll still watch those pieces. We'll watch how work spaces are created. We'll watch how applications are managed different than data, different than user identity. So we're going to watch that space as well.
John: So, Mark, you just mentioned VDI. So that's part of a broader group of technologies that we call workspace delivery. And this is an area that we've been covering for a long time. It's not dead by any stretch, companies are looking for different alternative ways to deliver desktops and applications to the users. So what do you see in the work space delivery space in 2016?
Mark: It's still about being able to centrally execute that image and project it out to you, John McKnight, the user. I think you'll see where they'll slice that apart even further now. So, you'll be able to take things like applications and have them in their own containers that they can get plugged or snapped into that bigger image as well. The other thing and it will be interesting too, we're watching kind of different segments of the market that may do this, but hosted, meaning a cloud provider actually hosts that desktop.
So seeing the major providers, you know, Google, Amazon, Microsoft, VMware, Citrix, of course do this, but we're watching really closely where there are little niche use cases now. We've seen some big university use cases where they're larger but watch out the cloud provider plays into there as well.
John: Interesting. Well, thank you, Mark. Great stuff as always. To read more of Mark's research and read his blog, you can visit esg-global.com.