Why Copy Data Management Matters

My article for this month’s TechTarget column is on “Why Copy Data Management Matters.”

In ESG’s Archive & Backup Convergence research, we found that a majority of IT organizations are either using or looking at solutions that managed the “copy data” within their environment:


Today’s data protection infrastructure (DPI) is getting harder to cost justify and scale, especially with production and secondary storage growing around 40% YoY, while budgets are growing are far smaller rates.  Because of that, organizations really have two choices:

  1. Increase the ROI of your DPI by enabling other scenarios besides just “data restoration.”
  2. Reduce the cost of your DPI by reducing the # of copies and storage footprint.

Both of these solutions are predicated on:

  • A smarter way to combine backups, snapshots, replication, and archival functionality in a way that retains the right versions while reducing the overall storage required.
  • A richer catalog, which provides better awareness of what copies you have, so that your system(s) can better determine which copies you need (or don’t).

You can read the rest of the article from the link above – or check out all of my articles on TechTarget at bit.ly/jbuffTT.

ESG coverage of converged and hyperconverged technologies

Topics: Data Protection