Content Development & Campaign Support Capabilities

5 Reasons Why Research-based Content Should Be Part of Your Demand-gen Playbook

In the course of partnering with ESG on multiple large-scale global campaigns I have seen their research and content development practices in action first hand. ESG has a unique set of skills and abilities, allowing them to act as a ‘single source’ for conducting world class research that supports campaign themes, building interactive digital tools for customer engagement, and producing agency-quality content to build awareness and education."

Carrick Higgins
Senior Campaign Manager, Commercial, Zendesk

Technology Vendors Rate ESG¹

Named One of the Top 10 Most Valuable Analyst Firms

Rated #3 for Quality of Analyst Insight

Rated #2 for Buying Influence

Ranked #1 Analyst Firm for Custom Content Quality

__________________________________________
¹2019 KCG Analyst Relations Department Study (ARDS)

ESG projects are backed by the technology subject matter expertise that has made ESG a top-3 global analyst firm for quality of insight, plus the white glove customer service that keeps our clients coming back.

Trusted by the best

The best brands in technology rely on ESG to create the content assets and tools that move the sales and marketing needle. See examples of work we've done for our clients below.

Case Studies

Real success stories from real clients

ESG eBook for Dell Technologies →

ESG Research Insights Paper, Toward Enterprise-class Cybersecurity Vendors and Integrated Product Platforms, for Cisco →

ESG Research Survey for Splunk of 1,350 Business and IT Decision-Makers Across Seven Leading Economies and Industries →

AT&T Cybersecurity and ESG completed a benchmark survey →

ESG research insights paper for Microsoft to help understand purchase security analytics solutions. →

ESG Research conducted in partnership with Oracle →

Economic Value Validation developed by ESG for Google →

ESG First Look for AWS Marketplace Series →

“I would like to express my sincere appreciation for the quality of the work, the turnkey promises that were met, the speed and responsiveness from the ESG project leaders as well as their professionalism and humility. These are things we typically do not experience with other agencies.”

Head of Corporate Communications
Cloud security vendor

“We work with a lot of agencies and ESG is one of the best, most responsive firms we’ve ever worked with. It's been terrific working with you all - and we look forward to continued collaboration as the research, campaigns and webinars roll out!”

Director of Content
$2b global software vendor

“I just want to pause & acknowledge the incredible volume of work you & your team have cranked out over the last 8 weeks. ESG continues to provide tremendous value, and our content development program thrives because of it!”

Content Development Lead, Global Campaigns Team
$75b+ IT vendor

“Thank you so much for the awesome presentation earlier today. The data is fantastic and we would like to schedule a readout for our CMO and all her direct reports.”

Head of Communications
Fortune 15 service provider

“We are thrilled with the results of this project, though not surprised as ESG always delivers rich, high-value projects and you can put that on your testimonial page!”

Global Campaigns Manager
$50b+ IT vendor

Technology vendors have rated ESG as the top analyst firm in the world for custom content development. Here's why you should consider ESG for your content marketing needs:

SPEED

Looking to ramp up your content development efforts quickly? From analytics to application modernization, containers to cybersecurity, and data protection to digital workspace, we have a comprehensive catalog of existing research data that can be used to get quick-turn assets like infographics, ebooks, and social content into your programs in days, not weeks or months.

CHOICE

For longer timeframes, we can create the bespoke assets we are known for—including thought leadership papers, custom research surveys, customer assessment tools, and technical and economic validation reports—to match your current marketing themes. Not to mention a broad range of custom videos and webinars that can be used to support virtual event initiatives.

CREATIVE FLEXIBILITY

In addition to providing ESG-branded content, our creative team can also provide co-branded or client-branded assets in accordance with your firm’s visual identity and branding guidelines.

ESG Content Deliverables

WRITTEN

Long-form papers and reports
Short-form papers
eBooks

VIDEO/AUDIO

Video briefs (multiple formats)
Video trailers
Podcasts

GRAPHICAL/SOCIAL

Infographic
InstaGraphics
Promotional tweets

EVENTS

Webinars (live and recorded)
Live speaking engagements
Multi-city roadshows

DIGITAL ENGAGEMENT TOOLS

ROI calculators
Self-assessment tools
Interactive research tools

SALES/PARTNER ENABLEMENT

Sales presentations
Competitive battlecards
Partner-specific content variants

CONTACT ESG

Fill out the form to contact us with questions about our services or to schedule a brief call to discuss how we can quickly help you achieve your goals.