The customer experience (CX) technology landscape is rapidly evolving and expanding as organizations continue to place CX as a top business priority. There is an increasing demand for personalization and seamless omnichannel experience throughout the customer journey, and technology is playing a critical role in delivering that. The Enterprise Strategy Group’s CX practice covers every aspect of an organization’s CX strategy and technology framework including Contact Center, Customer Service, CDP (Customer Data Platform), DXP (Digital Experience Platform), CRM, e-Commerce, omnichannel solutions and much more. Find out how our CX team can help arm your organization to succeed in this highly dynamic marketplace.
This year’s study from TechTarget’s Enterprise Strategy Group finds that enterprise technology spending will slow due to global macroeconomic conditions, but aggressive investments are expected to continue among more digitally transformed organizations.
Senior Analyst Don Fluckinger covers customer experience technologies at Enterprise Strategy Group. Don brings more than 30 years of B2B tech journalism and tech marketing experience to this practice. He helps clients identify and quantify the market needs that will drive next-generation digital customer experiences.