Doubling Down on Digital Marketing

When Face-to-Face Meetings Aren’t an Option



As concerns of coronavirus weigh heavily on everyone’s minds, marketers are faced with moving quickly to rework strategies to engage buyers and fill the marketing and sales funnel. 

Without in-person events, we turn to digital marketing to drive leads.

To learn about specific tools and creative strategies to use in these challenging times⁠—and how ESG is uniquely qualified to develop compelling assets, fast⁠—watch this video, or browse the content below. 


High-performing companies will reallocate event and travel budgets to content marketing programs that engage buyers and generate the level of marketing-qualified leads necessary to drive the business.

Technology vendors have rated ESG as the top analyst firm in the world for custom content development1. Here's why you should consider ESG for your content marketing needs:

  • Speed: Looking to ramp up your content development efforts quickly? From analytics to application modernization, containers to cybersecurity, and data protection to digital workspace, we have a comprehensive catalog of existing research data that can be used to get quick-turn assets like infographics, ebooks, and social content into your programs in days, not weeks or months.
  • Choice: For longer timeframes, we can create the bespoke assets we are known for—including thought leadership papers, custom research surveys, customer assessment tools, and technical and economic validation reports—to match your current marketing themes. Not to mention a broad range of custom videos and webinars that can be used to support virtual event initiatives.
  • Creative flexibility: In addition to providing ESG-branded content, our creative team can also provide co-branded or client-branded assets in accordance with your firm’s visual identity and branding guidelines.


ESG projects are backed by the tech subject matter expertise that has made ESG a top-3 global analyst firm for quality of insight2, plus the white glove customer service that keeps our clients coming back. In the words of one customer:

I just want to pause & acknowledge the incredible volume of work you & your team have cranked out over the last 8 weeks. ESG continues to provide tremendous value, and our content development program thrives because of it!” —Content Development Lead, Global Campaigns Team

The best brands in tech—like Dell, Cisco, Splunk, Microsoft, Oracle, and Google—rely on ESG to create the content assets and tools that move the sales and marketing needle. Contact us today to learn how we can help you set marketing strategies on the right path to drive business in these uniquely challenging times.

112019 KCG Analyst Relations Department Study (ARDS)


Contact ESG

Fill out the form below to request a consultation for your digital demand generation campaign.


ESG Research: 2019 Digital Work Survey

Digital work has become the new normal for industries across the globe as workers are encouraged to work remotely whenever possible. Explore ESG’s extensive research into the role that technology plays in modern work (and personal) lives as well as technology usage, attitudes, and preferences from the perspective of employees.



ESG Blogs Covering COVID-19’s Effects on the Technology Industry