Mark Peters
ESG Practice Director and Senior Analyst Mark Peters is focused on all types of storage systems, virtualized storage, multiple solid-state media, and the emerging opportunities represented by both software-defined storage and converged systems. This seasoned analyst has three decades of data storage industry experience, holding senior management roles in sales, marketing, product management, business development, and customer intimacy in the U.S. and internationally, and even running his own communications consulting business focusing on storage and IT. Mark uses his real-world experience and rock-solid ESG research to disentangle the market outlook and lead his clients to progress and profit.
Abstract:
Over the past year, the COVID-19 virus has caused a shift in how IT professionals—and the vendors that serve them—work. In compliance with the regulations from health organizations and governments enforcing work-from-home (WFH) mandates, most organizations have been faced with how to adapt to an increasingly virtual world. This has extended to technology trade shows and conferences, causing organizers to scramble to replace these in-person events with virtual online versions. Among those IT professionals that attended a virtual event in the last year, what was their experience, and how might this impact the future of technology conferences?
