Insights / Research Brief / Using ESG Initiatives to Bolster Brand
February 22, 2023

Using ESG Initiatives to Bolster Brand

Jon Brown
Senior Analyst, Cloud & IT Operations

Market Topics

Application Modernization Infrastructure

While organizations can have altruistic reasons for embracing and implementing environmental, social, and governance (ESG) initiatives, there are also more self-serving drivers. Indeed, not only is improved brand development the most commonly cited ESG objective, nearly half of early adopters identify it as a benefit they have already realized as a result of implementing these initiatives.

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