Customer Experience Strategies and Technology Frameworks

Research Objectives

Gauge the current state and maturity of customer experience strategies and the technology frameworks supporting them. Understand the top barriers that are preventing organizations from improving customer experience. Establish how CX buying teams are structured and their involvement in the purchase cycle. Determine investment priorities and future plans for CX-related platforms and technologies.

Already an Enterprise Strategy Group client? Log in to read the full report.

If you are not yet a Subscription Client but would like to learn more about accessing this report, please contact us.