Research

Research Objectives

Define the business benefits of digital transformation initiatives that help unlock organizational creativity and meet customer expectations.

Understand the use cases for and business value of digital experience platforms (DXPs).

Clarify the different DXP approaches to mitigate confusion in the market that can elongate sales cycles.

Recognize the current and future spending intentions for DXP based on the prioritization of digital transformation objectives.

Already an Enterprise Strategy Group client? Log in to read the full report.

If you are not yet an Enterprise Strategy Group subscription client but would like to access this report, please complete and submit the form below for assistance.