Complete Survey Results: Digital Experience Platforms Trends

Research Objectives

Define the business benefits of digital transformation initiatives that help unlock organizational creativity and meet customer expectations.

Understand the use cases for and business value of digital experience platforms (DXPs).

Clarify the different DXP approaches to mitigate confusion in the market that can elongate sales cycles.

Recognize the current and future spending intentions for DXP based on the prioritization of digital transformation objectives.

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