Salesforce held its first ever developer conference in June 2016. The conference provided Salesforce with an opportunity to focus completely on Trailhead, which is a lightweight approach for learning how to leverage the Salesforce portfolio. The appeal of Trailhead is that it is bite-size, engaging, hands-on, free, accessible through a browser, and has a formal recognition process (badges) for courses (modules) completed. Because talent management professionals are now including badges as a way to evaluate Salesforce skills, there is also a growing economic incentive to acquire Salesforce badges. We anticipate that Trailhead will help drive significant added adoption of Salesforce because it is now easier to find skilled Salesforce employees.