Insights / Research Brief / What Is the Future of Technology Conferences in a Post-pandemic World?
April 14, 2021

What Is the Future of Technology Conferences in a Post-pandemic World?

Enterprise Strategy Group

Market Topics

End-user Computing

Over the past year, the COVID-19 virus has caused a shift in how IT professionals—and the vendors that serve them—work. In compliance with the regulations from health organizations and governments enforcing work-from-home (WFH) mandates, most organizations have been faced with how to adapt to an increasingly virtual world. This has extended to technology trade shows and conferences, causing organizers to scramble to replace these in-person events with virtual online versions. Among those IT professionals that attended a virtual event in the last year, what was their experience, and how might this impact the future of technology conferences?

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