Research

Abstract:

You can't improve what you can't measure. This makes analytics a vital part of digital experience initiatives, which require continuous improvement of many experience elements—which might include product choices and recommendations, website layouts, marketing copy, and pricing—to establish and maintain successful return on technology investments. Enterprise Strategy Group research found that organizations deploy analytics in conjunction with digital experience to measure progress toward numerous external customer-facing and internal metrics. Companies planning new digital experience projects should bake analytics technologies into their plans to increase their odds of success.

Abstract:

Headless content management and headless commerce strategies can enable enterprises to keep up with the evolution of devices, apps, and channels their customers use, but traditional content management systems make the headless approach difficult or unattainable. Enterprise Strategy Group research revealed that while many organizations still rely on traditional content management systems, others have made the leap to headless and hybrid CMSs, with more adoptions in the works.

Research Objectives

Requirements from widespread work-from-anywhere policies have escalated the need for endpoint management and security convergence. IT and security teams need broad management, prevention, detection, and response capabilities that span endpoint devices and operating environments that are often outside of their control, which is driving many to desire convergence between management and security capabilities to simplify implementation, ongoing management, and risk mitigation.

Abstract:

As the hybrid workforce expands, employee communication and collaboration has become one of the highest priorities for organizations. This attention has led to an increase in the number of tools used to support UCC efforts and achieve business objectives. Because of this, customer environments are ripe for optimization through the use of cloud-based services and platform consolidation.

Research Objectives

Gauge current and planned adoption of integrated solutions.

Identify business and technology drivers for partner solutions.

Highlight the role of senior IT leadership in the buying cycle.

Determine objections and critical success factors for integrated solutions.

Assess the role of current vendor relationships in the buying process.

Research Objectives

To gain insight into the market dynamics for integrated technology solutions from strategic partners, Enterprise Strategy Group surveyed 352 IT professionals in North America (US and Canada) involved in the purchases of integrated solutions at their organizations.

Research Objectives

Research Objectives

Today’s businesses are evolving rapidly to meet new customer expectations. This includes leveraging digital experience platforms to help deliver strategic digital transformation initiatives. Modern organizations are demanding more and faster results from their digital transformation investments, especially around the customer experience (CX). Measuring the impact of these initiatives is important as organizations seek to identify what is working and what needs adjusting. Additionally, it is imperative to understand how organizations are using DXPs to enhance the end-to-end customer journey in response to today’s dynamic market and technology landscape.

Abstract:

Hybrid and multi-cloud usage in organizations continues to be pervasive as more organizations turn to a cloud-first strategy, but organizations still plan on hosting business apps on-premises for the foreseeable future. Though this trend is larger than just end-user computing and desktop virtualization, it signals the need for flexibility when it comes to delivering workloads to support the digital workspace.

Research Objectives

Determine the extent to which organizations are pursuing a UCaaS solution to help consolidate communication channels and aggregate collaboration applications. Understand the common tipping point for stakeholders to consolidate the multiple existing communication and collaboration platforms into a UCaaS solution. Gain insights into what matters most for IT operations, LoB executives, and end-users, as well as what may be slowing down UCaaS investment. Gauge buyer preferences for the capabilities, economics, and business value of a UCaaS solution.