Increase revenue faster, optimize new and existing partner programs, and add new partnerships that capture growth from emerging markets using ESG Channel Program Optimization Services. We’re committed to tailoring our services to your unique business goals.


Answering and addressing the following questions is key to survival in the modern channel landscape:

  • Do you have the right go-to-market strategy for changing times?
  • How does your program stand up against your competitors?
  • Are you attracting and retaining the “right” kind of partners?
  • How can you ensure an increasing partner share-of-wallet?
  • Are your partners prepared for success in high-growth segments?
  • Could your partners sell more effectively to deliver increased revenue at a faster rate?
  • Can your partners capitalize on new business opportunities?

Using a blend of ongoing market and technology analysis, independent partner research, and experience working with technology companies of all sizes, ESG can help you answer those questions and address outstanding issues with recommendations such as: 

  • Validating your current strategy and planning for the future with Program Assessments and Benchmarks.
  • Attracting and retaining the best partners using Partner Recruiting and Retention.
  • Developing more high performers with a Partner Acceleration Framework.
  • Showcasing the compelling reasons for partners to invest in your business with a Partner Economic Validation.
  • Learning to stay top-of-mind with partners using Market Change/Competitive Response.
  • Unraveling the complexities of the cloud and the rapidly changing cloud channel landscape with Cloud Ecosystem Development.
To find out more about ESG Channel Program Optimization Services, watch the video below or contact us today.



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Kevin Rhone

Senior Partnering Consultant

Senior Consultant & Practice Lead Kevin Rhone helps ESG clients strengthen their partner-centric strategies, programs, and go-to-market efforts. Active in the information technology industry for more than 25 years, he has extensive operating experience, global-scale expertise, and extreme focus when it comes to devising robust channel-partnering strategies.

Ed Parolisi

Senior Strategic Consultant

Senior Strategic Consultant Ed Parolisi focuses on helping ESG clients strengthen their partner-centric strategies, programs, and go-to-market efforts. With more than 30 years of experience in the technology industry, Parolisi has extensive expertise in creating and implementing successful global partner strategies and programs that are instrumental in growing market presence and revenue producing partnerships, across all partner types and routes to market.

David O'Brien

Director, Channel and Alliance Acceleration

Director, Channel and Alliance Acceleration David O'Brien focuses on establishing and growing long-term engagement with ESG clients, leading to positive outcomes for their go-to-market efforts through partners of all types.

Some of our clients:


Fill out the form to contact us with questions about our services or to schedule a brief call to discuss how we can quickly help you achieve your goals.

Enterprise Strategy Group
20 Asylum Street
Milford, MA 01757