Increase revenue faster, optimize new and existing partner programs, and add new partnerships that capture growth from emerging markets using ESG Channel Program Optimization Services. We’re committed to tailoring our services to your unique business goals.


Answering and addressing the following questions is key to survival in the modern channel landscape:

  • Do you have the right go-to-market strategy for changing times?
  • How does your program stand up against your competitors?
  • Are you attracting and retaining the “right” kind of partners?
  • How can you ensure an increasing partner share-of-wallet?
  • Are your partners prepared for success in high-growth segments?
  • Could your partners sell more effectively to deliver increased revenue at a faster rate?
  • Can your partners capitalize on new business opportunities?

Using a blend of ongoing market and technology analysis, independent partner research, and experience working with technology companies of all sizes, ESG can help you answer those questions and address outstanding issues with recommendations such as: 

  • Validating your current strategy and planning for the future with Program Assessments and Benchmarks.
  • Attracting and retaining the best partners using Partner Recruiting and Retention.
  • Developing more high performers with a Partner Acceleration Framework.
  • Showcasing the compelling reasons for partners to invest in your business with a Partner Economic Validation.
  • Learning to stay top-of-mind with partners using Market Change/Competitive Response.
  • Unraveling the complexities of the cloud and the rapidly changing cloud channel landscape with Cloud Ecosystem Development.
To find out more about Enterprise Strategy Group Channel Program Optimization Services, watch the video below or contact us today.





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Enterprise Strategy Group
20 Asylum Street
Milford, MA 01757