Master the nuances of technology trends and market dynamics to drive swifter sales, more targeted marketing, and expertly pointed development efforts with ESG Custom Market Research Services.
Data-driven insights are critical to informing your business decisions regarding emerging markets, corporate strategy, product direction, marketing campaigns, competitive advantage, and customer and partner satisfaction.
Determine the scope and goals of your research study with ESG’s expert guidance, and we’ll execute the project to deliver actionable intelligence. Examples of how to use these services include:
Gain insights into the dynamics affecting a market opportunity with Market Validation Studies that range from in-depth interviews with CIOs to global quantitative surveys comprising thousands of respondents.
Develop the personas that empower sales and marketing to grow relationships with specific stakeholders with Buyer Persona Studies.
Validate the high-priority functionality that customers need from a technology to refine product roadmaps and messaging with Product Requirement Studies.
Examine point-in-time and longitudinal views of your brand based on attributes such as awareness, value, innovation, reliability, and customer loyalty to find out how the market views your organization with Brand Sentiment Studies.
Prioritize strategic initiatives using data about customer satisfaction from baseline surveys or multifaceted customer-base analyses with Customer Sentiment Studies.
Determine what factors are accelerating or inhibiting channel partner success and commitment with Channel Partner Sentiment Studies.
Collect “voice of the customer” research to lend quantifiable credibility to company positioning, strategic direction, product launches, and other announcements with Thought Leadership Studies.
To find out more about ESG Custom Market Research Services, contact us today.
John McKnight leads ESG’s analyst team and is responsible for all analyst services and market research operations. Under his leadership, ESG has become an established, respected, and trusted provider of research and advisory services, strategic consulting, and custom content solutions for the global IT community.
Over his tenure, John has grown ESG’s market research capabilities; developed a number of new product offerings; and helped lead ESG’s expansion into new coverage areas such as cybersecurity, cloud computing, enterprise mobility, data management and analytics, and the Internet of Things (IoT).
Prior to joining ESG, John was the director of corporate marketing at an enterprise networking start-up, where he was responsible for a variety of functions, including corporate communications, competitive analysis, market research, product marketing, business development, and sales support. Early in his career, John held a variety of research and client relations positions at Forrester Research. John holds a B.A. from Bates College and is a member of Phi Beta Kappa.
Adam is the Director of Custom Research, contributing to primary quantitative and qualitative research efforts across the broad spectrum of ESG coverage areas, from project definition to completion.
Prior to joining ESG, Adam has worked as a Senior Market Research Analyst, touching many sectors of the enterprise IT universe and as a Conference Specialist, planning open source and data center conference programs, at a renowned analyst and research organization.
Adam has a BA from UMass Dartmouth in Economics with a minor in Business Administration. On the weekends, Adam can be found on the golf course, the bowling lanes, or chasing his two dogs (which have inevitably gotten ahold of something they shouldn’t).
Jennifer Gahm is a senior project manager and a member of the ESG Market Research team. In this role, she assists ESG analysts and researchers in creating, producing, and promoting qualitative and quantitative market research.
Before joining ESG, Jennifer worked at Bernard Hodes Group, a national advertising agency, as an assistant account executive. There, she helped clients manage their advertising placements and prepared secondary research related to various advertising media. Jennifer also worked at DIGITAS, a direct marketing agency, in its primary market research department. Deeply experienced in running market research projects, she also has overseen numerous market-analysis efforts and has frequently worked with focus groups and other marketing functions.
Jennifer has an M.A. in integrated marketing communication from Emerson College and a B.A. in communications from the University of Connecticut.
Since meeting her husband on a blind date, Jenn went on to marry him, have two little boys, and move her family to Western Massachusetts, where she still resides.
Bill Lundell is ESG’s Director of Syndicated Research. He oversees the firm’s many qualitative and quantitative market research projects, and he is a key driver of the data-analysis and content-creation processes associated with many ESG engagements.
Combining research-based insights with a deep understanding of ESG coverage areas including storage systems, data protection, information management, and security, Bill supports the analyst team with real-world data pertaining to key IT trends.
Before joining ESG, Bill graduated from the Carroll School of Management at Boston College with a B.S. in marketing and spent five years at EMC as a competitive market analyst.
Bill is an avid sports fan with a particular love for his alma mater, the Boston College Eagles.
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Enterprise Strategy Group
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Milford, MA 01757