Increase awareness, educate customers, gain share, and become a market leader with compelling marketing content developed by experts who can hone your message to prospects and customers depending on their persona and prospect level. These offerings are constantly evolving to meet the expectations of today's IT decision makers. 

Enterprise Strategy Group | Getting to the Bigger Truth™

Audiences trust the Enterprise Strategy Group's perspective and commentary delivered in a range of products, including:

  • Technical Validations
    Work with our team of experienced and uniquely qualified engineers to measure and promote the performance, scalability, and reliability of your product or service for prospects in the consideration and evaluation phase of technology purchase.
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  • Economic Validations
    Identify, quantify, and communicate to customers and prospects the true economic value of your product or service via ESG’s economic validation and tools that will help them move a decision on your product up the chain of command.
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  • White Papers
    IT decision makers confirm that white papers remain a highly valuable and sought-after information source during the purchase process.* Generate on-message awareness of your service with well-designed, credible, and informative papers.
  • Solution Showcases
    Highlight your strategy, technology, or product in the context of current market trends and customer requirements with a concise showcase.
  • Videos
    Ensure that your marketing messages have the biggest impact with online videos that connect with your customers. With video, compelling images and experts speak directly to your customers about how your technology can solve their problems.
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  • Infographics / InstaGraphics
    Make a splash with graphics-rich and shareable assets designed to help drive awareness via social media and automated marketing campaigns. Infographics are designed to fortify your story with multiple research data points, while InstaGraphics focus on one impactful data point of interest to your audience.
  • Interactive Content 
    Transform and combine any of your marketing content. Interactive content optimizes your content for search engines, rearranges formatting to respond to any viewing device, integrates forms and calls to action, and incorporates video and custom graphics.
  • Online Event Support
    Increase engagement at your live and recorded webinars and other online events with ESG analysts’ expert participation, which includes use of Enterprise Strategy Group research and other content to stimulate focused awareness of your message.
  • Social Media Support
    Generate the relevant conversations that will be most effective in your social media campaigns using the insights of subject matter experts.

*Enterprise Strategy Group asked IT decision makers about their information source preferences as part of its 2017 IT Spending Intentions Survey, and white papers were the second most often cited valuable source (after product evaluation/performance testing) for learning about, researching, and evaluating IT products and services.

To find out more about Custom Content Services, contact us today.

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Enterprise Strategy Group
20 Asylum Street
Milford, MA 01757