Increase awareness, educate customers, gain share, and become a market leader with compelling marketing content developed by ESG experts who can hone your message to prospects and customers depending on their persona and prospect level. These offerings are constantly evolving to meet the expectations of today's IT decision makers. 

Enterprise Strategy Group | Getting to the Bigger Truth™

Audiences trust ESG perspective and commentary delivered in a range of products, including:

  • ESG Technical Validations
    Work with ESG Lab and our team of experienced and uniquely qualified engineers to measure and promote the performance, scalability, and reliability of your product or service for prospects in the consideration and evaluation phase of technology purchase.
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  • ESG Economic Validations
    Identify, quantify, and communicate to customers and prospects the true economic value of your product or service via ESG’s economic validation and tools that will help them move a decision on your product up the chain of command.
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  • ESG White Papers
    IT decision makers confirm that white papers remain a highly valuable and sought-after information source during the purchase process.* Generate on-message awareness of your service with ESG’s well-designed, credible, and informative papers.
  • ESG Solution Showcases
    Highlight your strategy, technology, or product in the context of current market trends and customer requirements with a concise showcase.
  • ESG Videos
    Ensure that your marketing messages have the biggest impact with online videos that connect with your customers. With video, compelling images and ESG experts speak directly to your customers about how your technology can solve their problems.
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  • ESG Infographics / ESG InstaGraphics
    Make a splash with graphics-rich and shareable assets designed to help drive awareness via social media and automated marketing campaigns. ESG Infographics are designed to fortify your story with multiple research data points, while ESG InstaGraphics focus on one impactful data point of interest to your audience.
  • ESG Dynamic Content 
    Transform and combine any of your marketing content. Dynamic content from ESG optimizes your content for search engines, rearranges formatting to respond to any viewing device, integrates forms and calls to action, and incorporates video and custom graphics.
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  • Online Event Support
    Increase engagement at your live and recorded webinars and other online events with ESG analysts’ expert participation, which includes use of ESG research and other content to stimulate focused awareness of your message.
  • Social Media Support
    Generate the relevant conversations that will be most effective in your social media campaigns using the insights of ESG subject matter experts.

*ESG asked IT decision makers about their information source preferences as part of its 2017 IT Spending Intentions Survey, and white papers were the second most often cited valuable source (after product evaluation/performance testing) for learning about, researching, and evaluating IT products and services.

To find out more about ESG Custom Content Services, contact us today.

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Enterprise Strategy Group
20 Asylum Street
Milford, MA 01757