Aviv KaufmannAviv uses his education in engineering and technology and background as a competitive and performance analyst to generate robust independent validations of emerging IT hardware and software products. He is especially skilled at finding technical and economic models that illustrate product value.
Aviv is passionate about spending family time with his wife and three children, rooting for Boston sports teams, and reading about history.
Tony PalmerTony uses his critical mind to ensure the independent validations he produces provide a clear analysis of the advantages of and important considerations for IT solutions. Tony has more than 30 years of field experience supporting networking, systems, and storage vendors in numerous presales and technical marketing roles.
Tony founded and leads a coding club at his child’s school with a goal of inspiring the next generation of IT professionals and entrepreneurs.
Alex ArcillaAlex helps clients to uncover the business value of their solutions via technical and economic validations. With a sturdy foundation in both technical and marketing roles throughout the IT industry as well as an education in engineering and statistics, Alex can see through the chaos to the most important functional aspects of technology.
You can find Alex either running long-distance races or sampling chocolate and coffee in the Bay Area.
Nathan McAfeeNathan helps companies understand and quantify the economic impact of change. Nathan uses a value-based approach, which considers the entire decision-making process. With over 20 years experience in economic validation, his work has provided guidance and clarity to companies of all sizes. Prior to joining ESG, Nathan held a variety of roles which helped hone his focus on the decision-making process.
Nathan spent time as a high school robotics and aviation instructor and currently is a mentor, helping high school kids build two-seat airplanes that they can then learn to pilot.
Craig LedoCraig uses his education in computer science and business, plus his experience as a high-tech marketing professional to generate detailed technology validations of IT hardware and software products. He is especially skilled at finding technical advantages that clearly illustrate product value. Craig has over 30 years of experience working for technology companies.
Craig is passionate about spending family time with his wife and three children, hiking around the Sierra Nevada and Lake Tahoe area, and enjoying amateur astronomy.
