Provide independent proof that your technology solution delivers on its advertising promises with world-class validation services from the Enterprise Strategy Group. Your solution’s most compelling traits and clear indications of why they matter to the IT decision maker are succinctly revealed through Technical Validations, or you can shine a spotlight on the quantifiable value of your solution with Economic Validations.

Enterprise Strategy Group | Getting to the Bigger Truth™



Video: 4 Ways that Solution Validation Marketing Content Can Help You Close More Deals, Faster



Aviv KaufmannAviv Kaufmann

Principal IT Validation Analyst

Aviv uses his education in engineering and technology and background as a competitive and performance analyst to generate robust independent validations of emerging IT hardware and software products. He is especially skilled at finding technical and economic models that illustrate product value.

Tony PalmerTony Palmer

Principal IT Validation Analyst

Tony uses his critical mind to ensure the independent validations he produces provide a clear analysis of the advantages of and important considerations for IT solutions. Tony has more than 30 years of field experience supporting networking, systems, and storage vendors in numerous presales and technical marketing roles.

Alex ArcillaAlex Arcilla

Senior IT Validation Analyst

Alex helps clients to uncover the business value of their solutions via technical and economic validations. With a sturdy foundation in both technical and marketing roles throughout the IT industry as well as an education in engineering and statistics, Alex can see through the chaos to the most important functional aspects of technology.

Nathan McAfeeNathan McAfee

IT Validation Analyst

Nathan helps companies understand and quantify the economic impact of change. Nathan uses a value-based approach, which considers the entire decision-making process. With over 20 years experience in economic validation, his work has provided guidance and clarity to companies of all sizes. Prior to joining ESG, Nathan held a variety of roles which helped hone his focus on the decision-making process.

Craig LedoCraig Ledo

IT Validation Analyst

Craig uses his education in computer science and business, plus his experience as a high-tech marketing professional to generate detailed technology validations of IT hardware and software products. He is especially skilled at finding technical advantages that clearly illustrate product value. Craig has over 30 years of experience working for technology companies.

Some of our clients:


Fill out the form to contact us with questions about our services or to schedule a brief call to discuss how we can quickly help you achieve your goals.

Enterprise Strategy Group
20 Asylum Street
Milford, MA 01757