In this ESG On Location Video, ESG's Mark Peters Jason Buffington reports on their insights from Veritas Vision 2016, held in Las Vegas.
Announcer: The following is an "ESG on Location" Video.
Mark: Welcome to Vegas, Veritas Vision and Vision. I said that twice because vision is not just the name of Veritas, its conference, but it's also really what they need to clearly establish now that they're no longer part of semantic.
Their vision, a summary of what they want to become is so well known for things like net backup, is they want to become a data management platform. Can they do that? That's what we're here to find out.
First, let's hear from my colleague, Jason Buffington on his views of what Veritas is talking about.
Jason: We're here at "Veritas Vision 2016." It's been an interesting week so far. We're actually almost up on the one-year anniversary of Veritas being its own organization again. And, it's been refreshing to see how in that first year, they really have done a good job of defining who they are and especially who they want to be.
You know we see a lot of language around, it's really about the data, information is everything. And it really focuses on the large enterprise, right, that Fortune 2000 global environment of where data and information really, really matters.
At Veritas Vision, they're really sharing a vision, which is a multi-year path of evolution from data protection to data management. There's a lot of folks out there that would deem Veritas to be synonymous with net backup. And while certainly, that's the flagship in their line, it's really important not to underestimate the rest of the portfolio. If you're 'familiar with the ESG data protection spectrum, we talk about archive, and backup, and snapshots, and replication, and availability with outcomes like information governance and BCDR preparedness. And all of those actually can be found within that Veritas portfolio. They've just rediscovered themselves and the opportunity is now for other to rediscover them as well.
Mark: So thank you to Jason. What else can we talk about aside from the products and the capabilities of the company? One of the things that was done considerably, and it's no great surprise for a company that's gone through so many changes. Is something of a history lesson while we were here. And it's very interesting because history is something that Veritas now has to both embrace and get away from at the same time.
What do I mean by that? It has to embrace it because it has a body of customers. It has, if you like, technical chops. It has had success in the past. It's got feet on the street, all things that are very, very good. It has credibility in the data management , small D, small M, arena. Now, it has to establish itself and get away from the history of just being, if you like, the backup vendor which is for so many years, what it was really known for. And be more embraced as that data management platform.
For all those good things that it's got, it also has challenges. That term, "data management," even "data management platform," has to some degree been usurped by its competitors. Now, Veritas certainly came out swinging. This was the ad that they placed as they kicked off the conference in the "Wall Street Journal." "What's worse than a lifetime of hardware with EMC? An eternity in Dell," pretty obvious who they're aiming at. Now, there are other companies as well that will no doubt take their attention. But that's their challenge. They got out from semantic. Now, can they successfully get out into the marketplace?