In this ESG Video Blog, ESG's Mark Bowker relates his impressions from Microsoft Ignite 2017.
Read the related ESG Blog: Microsoft Top of Mind for Business after Attending Ignite (Video)
Mark: Hi everybody, Mark Bowker here, Senior Analyst at Enterprise Strategy Group. This year at Microsoft Ignite, I walked away excited.
In the past, when I attend this event, it's very product-specific, and even going back to the days of Tech Ed, you'd go there for technical training. And I'd say it was very different this year. The message from the very beginning with Satya really was at a much higher level, and from opinion, really looked to position Microsoft so it's front-of-mind or top-of-mind as enterprises and other businesses are really thinking about ways to, you know, not to use an over-used term, but transform their business.
So we went through the whole keynote. It was very interesting. Satya didn't even mention the word "Windows." It was very much focused on a digital transformation, and even went to go so far about all the benefits around cloud with augmented reality and artificial intelligence, and even spent some time on quantum computing.
But just to come back for a minute, it was very interesting to see where this whole idea of digital transformation is going and how people are actually changing in the workplace. And the interesting part, the part that gets you excited, is about all the opportunity from an end-user perspective or an employee perspective. So he talked a lot about this idea of first-line worker. We may have typically referred to them as a task worker, but somebody that was really out there using a device, maybe for a single use or a single task, and the ability to take that device and really make a better experience and have better security on it.
The other thing that was very interesting at the event was Microsoft's clearly made some investments around security in general. So if I take what do they do on the endpoint around the vendor, then I look at what they do with identity and access management. Then they've also layered in things around in the cloud with advanced threat protection, which is essentially in the cloud as well. They also can do things to protect rights management around files. And they're putting a lot of these pieces in. I think the headwind's that they're really gonna go against, though, are really to get people to have Microsoft front and center when it comes to security. They've got some scars over the years around security in general as being really one of the bigger attack platforms in the industry. And these are things that they're gonna have to overcome in their conversations.
So, really just kinda summing it up, when I was speaking with somebody there, they were really happy about what they termed to be..."These possibilities are excellent, but how do they implement them, or how can they afford 'em?" is really what was top-of-mind to them. And I think that's what Microsoft has on their to-do list, because they did a very good job at sending out what those possibilities are in the market for businesses looking to transform their business. But now it's all about, "Okay, how do we align the products, the technologies, our go-to-market motion with our partners and our technology vendors to execute in that market as well?"
So I'm looking forward to watch that. Certainly watch and check back with ESG often. Myself and another analyst here will be covering it and keeping track of what Microsoft's doing. Thank you.