In this ESG Video Blog, ESG's Mark Peters reviews the highlights of recent ESG Research on Storage Trends, specifically regarding IT challenges and spending.
Read the related ESG Blog: Storage Trends Research (#1 in a series) – includes video
ESG recently completed research into the state of the storage industry. This video is one in a series. Each gives highlights into the key takeaways for a particular topic within the overall findings. I encourage you to read the companion ESG brief for each topic that gives more detail. Here, I'm going to start at the highest level, by talking about overall storage challenges and spending.
A couple of the main findings. Despite the maelstrom that is, to coin a phrase, a "hybrid-cloud-defined IT world," the key storage challenges remain the traditional ones of data protection, hardware costs, and rapid data growth. The spread, the range of primary challenges is an impressive representation of ecosystem complexity.
While many users attest to increasing their on-premises storage spending, the slim majority actually and interestingly say they have flat or decelerating on-premises storage expenditure. But that doesn't mean that capacity growth has gone away, it hasn't, nor is it all about cloud growth, although that's important. Equally important is the attested, more efficient use of storage platforms. Finally, users are really taking advantage of myriad data reduction and optimization technologies. Until recently, the storage industry was characterized by continual steady progress. There were always bigger and/or faster devices, more sophisticated features and deployment variations, DAS, SAN, NAS, Unified, etc., but the underlying foundations were for the most part not substantially changed.
Today we have an industry where the foundational materials continue to progress. That's the what of storage. But simultaneously, we find ourselves embroiled in dramatic changes in terms of where and how all the contemporary storage types are consumed. Sometimes this is driven by the supply side. For instance the availability of flash, cloud, STS, and HCI, and sometimes by the demand side, such that, for example, the major workloads driving storage consumption include digital media, collaboration, and BI analytics, which are all new and emerging applications.
Our research confirms that the enterprise storage industry is in a period and process of dramatic change, which demands that its professionals, both vendors, and users alike, are driven to attempt to find the optimum balance for storage types and approaches in the hybrid-cloud-defined IT world we all inhabit.
Thanks for watching. Look out for other videos and briefs in this series.