Announcer: The following is an ESG video blog.
Jason: Hi, I'm Jason Buffington, principal analyst at ESG. ESG research shows that primary storage is growing around 25% annually while secondary storage for all the copies and the backups and the replicas is growing around 37% annually. Meanwhile, your IT budget is growing between 4 and 6 percent year over year. You can not afford to keep doing what you've already been doing. By the way, you're being asked to do more.
The problem that we're talking about here is termed by many in the industry as copy data management or sometimes just copy sprawl. If you take all the IT jargon out, copy data management is as simple as my personal lifestyle exceeds my household budget. When my lifestyle exceeds my budget I have two options. I can reduce my lifestyle by not eating out as much, not driving as nice or new of a car, etc. In IT terms that would be like not ensuring data protection or preservation or test dev enablement, or essentially doing less. But, you can't do less because the business is expecting more from IT than ever before. Or, I could increase my revenue so that I can afford to pay for my lifestyle. In IT terms that means getting more value out of my data and the infrastructure that it resides on.
The two options are not mutually exclusive. Certainly you can reduce your lifestyle a little bit - shrinking your storage footprint, and increase your value - those agility scenarios as well. For example if I have a data protection solution that has made copies of my data, what else can I do with those copies instead of just having that data sit there until something bad happens? Here's an idea. How about adding a little orchestration or some storage functionality so that my test dev team can get what they need from my backup data set? While we're at it, how about running reporting or analytics to mine that data for more value?
Those are just a few ideas. The point is what else can you do to unlock incremental business value or agility out of that secondary data that may just be sitting there within your data protection infrastructure. Some vendors are addressing this through whole new solutions while other vendors are augmenting their data protection solutions with a data management framework. Arguing whether you need a purpose built copy data management solution is like arguing whether you need a VM specific backup tool. It's not about the category or the packaging. It's about the actual capabilities. That'll vary by individual product offerings.
In both examples, copy data management and VM protection, I would say that each of those capabilities should be characteristics of a truly modern data protection solution. Your unified or integrated data protection solution should reliably protect VMs and offer rapid recovery. Your unified or integrated data protection solution should do better at determining which copies you need and don't and have the ability to enable other business purposes with that data they need, such as test dev, analytics reporting, etc.
What should you do? You may need to start over with a new infrastructure design that enables all those new scenarios. You may need to just add a copy data management or VM or Cloud connector or whatever other point technology you need to supplement your otherwise functional data protection infrastructure. Or, you may just need to upgrade the old version of your data protection tool and you'll discover this stuff is now built in. Regardless of the tools that you use, copy data management as a means of shrinking your storage footprint and enabling new business accelerating scenarios should be part of your modern IT strategy and your data protection and management architecture.
I'm Jason Buffington for ESG. Thanks for watching.