In this ESG Video Capsule, ESG's Nik Rouda discusses ESG's upcoming research on Database Market Trends.
Announcer: This is an ESG Video Capsule, IT insights in 140 seconds or less.
Nik: Changes in the database market continue to generate a lot of buzz, and ESG Research is exploring the impacts and implications. With the recent excitement about data-centric business strategies, databases for transaction and analytics processing are proliferating in organizations of all sizes and sectors. New demands around big data, advanced analytics, machine learning, and IoT will each have a distinct impact. Cloud-based and hybrid databases are now gaining significant traction. Many NoSQL, NewSQL, in-memory, and even Spark-based new databases are coming on the market, even as the incumbents continue to innovate.
Those incumbents and their customers want to continue their successful relationships. In fact, previous ESG research revealed that more than three-quarters of respondents were satisfied with their primary database vendor, with 40% saying they expected to rely almost exclusively on their existing databases going forward. This suggests that traditional Titans are in a good starting position to leverage their installed bases and have a fair shot at continuing to earn privileged roles, assuming they can bring solutions to market to meet the shifting requirements of their customers.
Simultaneously, newer players are looking to exploit their technical advantages. Vendors with new approaches to databases need to make sure these feature differentiators are not perceived as short-term, tactical stopgaps, but rather, long-term strategic gains. The more successful start-ups will find their niches, possibly very large ones, in customer accounts, and will seek to land and expand by outflanking the pre-existing databases.
Our upcoming research will examine who the buyers and influencers of database decisions are, and what drives their evaluation. The decision drivers for each team are different. It is important for vendors to understand where there is common ground, where there isn't, and where potential trade-offs can be made in order to win over the diverse group of evaluators and help counter the trend towards very long buying cycles. If you're interested in participating, or even sponsoring this study, please let us know. If you're interested in the findings, watch this space.