In this ESG Video Capsule, ESG's Edwin Yuen discusses his expectations for the upcoming Google Next 2018 show.
Read the related ESG Blog: What to Watch at Google Next '18
Announcer: This is an ESG Video Capsule, IT insights in 140 seconds or less.
Edwin: Hi, I'm Edwin Yuen, ESG Senior Analyst for Cloud Services and Orchestration. Google Next is coming up, and it's Google's premiere cloud show. It's an exciting time to try Google cloud, with a significant customer momentum that we've been seeing, and the new hybrid cloud focus of Google. Here are three key things I'm looking forward to at Google Next 2018.
First, Google's continued focus is on enterprise customers. We started to see this shift last year at Next with enterprise products, from Google Cloud Platform, GCP, to Hangouts. I think we need to continue to see product tailoring to enterprise customers, especially in terms of G Suite and GCP. We also want to see if Google will announce any enterprise support or sales offerings to try to match AWS or Azure.
The second key item is really about new offerings for containers and Kubernetes. The momentum for container usage, and Kubernetes in particular, has been almost exponential. Nearly every company is starting to offer Kubernetes compatibility or features, and every cloud is pushing a Kubernetes service. But, don't forget that Kubernetes started at Google, so I look for new offerings from Google along that front. I also think that Google is the leader in serverless computing services, and I expect to see more news from Google at that show about it.
Finally, I'm excited to hear a little bit more about any Google hybrid cloud offerings. Google is working hard to shift the perception that they're cloud only or cloud first only. The acquisition of Velostrata, which is focused on workload migrations to the cloud, shows a real step towards offering hybrid services. It's good to see Google focus on how to migrate and what to do in the cloud, not just that you should move to the cloud. If Google can land this hybrid cloud message, they could find a good place in the market between the hybrid/on-premises capabilities of Azure and the cloud services capabilities of AWS.
I'll be tweeting out in real time of my impressions of Google Next during the show, and I'll return with a summary and some key takeaways shortly after.