In this ESG Video Capsule, ESG Senior Analyst Mark Bowker discusses the biggest non-IT influences on mobile strategy in organizations today.
Announcer: This is an ESG Video Capsule, IT insights in 140 seconds or less.
Mark: Hi, everybody. Mark Bowker here, Senior Analyst at the Enterprise Strategy Group. I spent an awful lot of time looking at the enterprise mobility market landscape and the technology, but one of the questions I constantly get is, "Mark, what's happening organizationally inside of these, either IT organizations or inside of MIS or IS departments?" So we asked, "Which is the individual or group outside of the IT organization that's having the most influence on that organization's mobility strategy?"
So immediately you'll see here, CEO/senior IT business management really having that greatest influence. The employees as well, right? They're putting a lot of push back or push into that IT organization. And then the different line of business as well, so marketing, HR, finance and others. But once that executive sponsorship lands in place, those mobility strategies just get accelerated.
Next thing we asked is, "Are there individuals or is there a group responsible for driving and supporting and managing that enterprise mobility strategy?" Over a third have a dedicated individual, and then nearly half had formed a dedicated group. So we used the example of mobility center of excellence which some very established companies certainly have, but in most cases, this is a tiger team, a group of part-time individuals from, maybe, security and Helpdesk or Desktop support, even sometimes exchange administrators kind of jump into this tiger team and support.
If you're looking for that fast path to these decision makers, you've really got to take that message and make sure it reflects to that IT executive. What's the change in employee behavior? What's the positive impact it's having on business process? How is it improving collaboration and communication? Are all things that are going to resonate well. Then you also have to strive to really identify that individual group, so where there is a mobility center of excellence or a tiger team, quickly ask questions to get to that point.
So thank you very much for listening to this. We're going to do plenty more in buyer persona to really understand who those buyers are in the organization. Stay tuned and thanks for joining.