ESG's Christophe Bertrand talks about Data Protection with with with with Joe Noonan, VP of Product Management and Marketing at Unitrends.
Christophe: Welcome to this new edition of Data Protection Conversations. My name is Christophe Bertrand. I'm a senior analyst at ESG focused on data protection. Today, I am joined by Joe Noonan, who is the vice president of product management and product marketing at Unitrends. Joe, welcome.
Joe: Thank you. Happy to be here.
Christophe: Joe, tell me a little bit about Unitrends. What do you do? What markets do you serve?
Joe: Sure. Great. So, an interesting thing about Unitrends is we were recently merged with a company called Kaseya in the early part of 2018. So, overall strategy for the company is to sell products that assist a multifunction IT buyer. You know, it's not someone that's very specialized in one thing, but someone that wears many hats. And Unitrends is the backup and disaster recovery suite within Kaseya's IT complete portfolio.
And within that, our target market is really serving small and medium-sized businesses and medium-sized businesses are really more the bread and butter and the focus of the company. And that typically ranges from about 50 employees all the way up to about 4,000. So, it's a pretty big range and that does require that we have a pretty broad portfolio to meet such a broad range of organizations.
Christophe: So, yeah, the IT generalist wears many hats. Backup and recovery is not an area where you have a lot of PhDs and mid-market. So, clearly, that's a great advantage to have such a broad portfolio. What sets you apart from your competition?
Joe: So, with that type of buyer, they're looking for simplicity. Backup and disaster recovery is an insurance policy and nobody really wants to spend a lot of time or money on the insurance policy. They just need it to work. And what Unitrends really does well is provide a solution that is very simple to deploy in a completely integrated appliance that connects very easily into various cloud options for disaster recovery, and really simplifies a comprehensive strategy in a one or two-step process.
Deploy an appliance, connect it up, and it connects to the cloud. And we can even offer complete managed cloud services for disaster recovery that include SLAs for recovery times as well as a service that's really built to get data in and out for those failover and failback situations, which a lot of public cloud services weren't necessarily built for.
Christophe: Great. So, it sounds like a great disaster recovery type of solution combined now with the Kaseya portfolio, so much broader than maybe originally when you were not within the Kaseya family. Well, Joe, thank you so much for your time and I'd like to thank everybody for joining us today.